Original Research - Special Collection: Culture and Psychology Education

The influence of Internet economy on consumer psychology in the post-epidemic era

Junjing Zhao, Qi Li
HTS Teologiese Studies / Theological Studies | Vol 79, No 4 | a8839 | DOI: https://doi.org/10.4102/hts.v79i4.8839 | © 2023 Junjing Zhao, Qi Li | This work is licensed under CC Attribution 4.0
Submitted: 08 April 2023 | Published: 24 August 2023

About the author(s)

Junjing Zhao, School of Economics and Finance, Xi’an Jiaotong University, Xi’an, China
Qi Li, School of Economics and Finance, Xi’an Jiaotong University, Xi’an, China

Abstract

The article aims to argue that the pandemic caused by COVID-19 strengthened religious faith. This objective is argued from the perspective of advanced economies studies. In the post epidemic era people’s lifestyle and shopping habits have undergone tremendous changes due to the development of the Internet economy. Prior to the COVID-19 pandemic, research pointed towards an alleviating effect of Internet usage for religious purposes. This study explores the impact of Internet economy on consumers’ psychology and behavior in the post epidemic era, and analyses the factors that affect consumers’ purchase intention. The research has certain guiding significance for the development of Internet economy, the relief of residents’ psychological pressure and the solution of psychological problems in the post epidemic era. Consumers in the Liaoning province were interviewed by means of questionnaires through group chat links and website advertisements. Consumption information and data were gathered from 15 March 2020 to 15 March 2021. After collecting the questionnaires, 500 effective questionnaires were selected. Questionnaire data were analysed by self-rating anxiety scale (SAS), and the influencing factors of consumers’ purchasing psychology were judged by self-rating depression scale (SDS). The overall psychological status of consumers was evaluated by SCL-90. The software SPSS® 18.0 was used to analyse the data collected from the questionnaire. The corresponding strategies for the development of Internet economy are proposed according to the analysis results. The results of data analysis show that appropriate Internet economic consumption can alleviate the negative emotions and psychological pressure of consumers due to long-term home isolation.

Contribution: This study demonstrates that appropriate Internet economic consumption can alleviate the negative emotions and psychological pressure of consumers due to long-term home isolation. The research outcome can be utilised by scholars in the field of the psychology of religion, sociology of religion and pastoral care focusing on trauma caused be the consequences of the COVID-19 pandemic.


Keywords

post-epidemic era; Internet economy; consumer psychology; purchase intention; religious faith.

Sustainable Development Goal

Goal 17: Partnerships for the goals

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