Original Research

Is intuition associated with ethical decision-making?

Jen-Sheng Liao, Yen-Yi Chung, Wen-Cheng Huang
HTS Teologiese Studies / Theological Studies | Vol 74, No 1 | a4961 | DOI: https://doi.org/10.4102/hts.v74i1.4961 | © 2018 Jen-Sheng Liao; Yen-Yi Chung; Wen-Cheng Huang | This work is licensed under CC Attribution 4.0
Submitted: 10 March 2018 | Published: 30 October 2018

About the author(s)

Jen-Sheng Liao, College of Business, Feng-Chia University, Taiwan
Yen-Yi Chung, Department of Healthcare Administration. Central Taiwan University of Science and Technology, Taiwan
Wen-Cheng Huang, Department of Taiwanese Literature, Providence University, Taiwan


The relationship between intuition and ethical decision-making has been researched extensively during the past two decades. This study aimed at exploring empirically observable associations between intuition and the moral intensity of ethical decision-making processes. A scenario-based quantitative approach was used to collect data from 157 practising professional spirit mediums. It was found that only collective universal intuition had a significant positive association with the moral intensity of ethical decision-making processes. Personal experience intuition and collective archetype intuition were not significantly associated with moral intensity. This may explain why previous studies were unable to gauge the effects of intuition on ethical decision-making. The results suggest that a pure mind can improve one’s ability to make decisions. Thus, decision-makers would benefit by being more attuned to their sense of morality.


collective unconscious; ethical decision; intuition; moral intensity; personal unconscious


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