Original Research
Prophets competing against each other in a commercial age: Have some prophets or neoprophetic churches gone too far?
Submitted: 18 September 2020 | Published: 21 May 2021
About the author(s)
Hulisani Ramantswana, Department of Biblical and Ancient Studies, School of Humanities, University of South Africa, Pretoria, South AfricaIthapeleng Sebetseli, Department of Biblical and Ancient Studies, School of Humanities, University of South Africa, Pretoria, South Africa
Abstract
In recent years, there is growing concern with some of the bizarre practices in some neoprophetic churches. Amongst the concerns raised are the bizarre practices and the commercialisation of churches with claims that churches are being turned into lucrative businesses. In this article, the relationship amongst prophets, churches and commerce is explored, focusing on competitive behaviour in an open market or free market. The article engages the following issues: firstly, the issue of religious marketing in the context of a free market and consumerism; secondly, branding faith in relation to competition between churches and brands of prophets and thirdly, fraudulent activities facilitated by prophets.
Contribution: The article provides a critical assessment of the practices of prophets and neoprophetic churches considering their commercial interests. Thus, the study points to the intersection between religion and commerce.
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