Original Research - Special Collection: Biblical Spirituality

Spiritual experiences in the marketplace: Why is it possible?

Flip Schutte
HTS Teologiese Studies / Theological Studies | Vol 74, No 3 | a5129 | DOI: https://doi.org/10.4102/hts.v74i3.5129 | © 2018 Flip Schutte | This work is licensed under CC Attribution 4.0
Submitted: 30 May 2018 | Published: 28 November 2018

About the author(s)

Flip Schutte, Department of Research, Gordon Institute of Business Science, University of Pretoria, South Africa; and, Department of New Testament Studies, Faculty of Theology and Religion, University of Pretoria, South Africa


For some churches, declining attendance and membership numbers are a given. From a marketing and business perspective, churches are experiencing growing competition on a spiritual level from the world of business within the experience economy. It seems as if the church is slowly losing the battle. This is an opinion article based on original research and observing, discussing and reading about innovation within a market where the quest for experiences is growing.


Spirituality; marketing; church attendance; experience


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