Televangelism: A study of the ‘Pentecost Hour’ of the Church of Pentecost

Abstract

The liberalisation of the Ghanaian media since the 1990s has drastically changed the media landscape of Ghana and given rise to the use of the mass media for evangelism purposes. The advent of the mass media offered churches and televangelists a unique opportunity to fulfil the Great Commission, and it is the Pentecostals who continue to use it effectively. Many Ghanaian Pentecostal Churches in the past 20 years have made good use of the mass media (radio and television) for the propagation of the gospel. In this article the televangelism ministry of the Church of Pentecost, named ‘Pentecost Hour’, and how it has influenced the mission and discipleship agenda of the Church of Pentecost in their endeavour to participate in the missio Dei are discussed.